How to Write a Parent Newsletter: A Guide for Counselors

A parent newsletter from school counselors, showcasing social-emotional learning targets, school-wide initiatives, and tips for family members.
One of the most powerful ways school counselors can support students is by building strong, trust-filled relationships with families.

Whether you’re helping students with behavior, emotional regulation, or executive functioning skills, keeping parents and guardians in the loop can make a world of difference. You often serve as the bridge between school and home, helping families understand the progress that their child is making behind the scenes.

Hi, I’m Rachel Davis! I’m a former school counselor with over 8 years of experience in the classroom. I specialize in creating easy-to-implement strategies for busy school counselors, and I am the counselor and curriculum designer behind Bright Futures Counseling , a community designed to offer counselors the support they need to feel confident serving their students well.

When I first started working in schools, I knew how important it was to advocate for my counseling program, but I didn’t always feel prepared to communicate effectively with families, especially when it came to delicate or emotional topics.

Over time, I found a go-to solution that made it easier and more consistent: a monthly parent newsletter.
It’s a simple and effective way to let families know what’s happening in your program, while also giving them tools to support their child at home.

What is the Purpose of a Parent Newsletter?

Providing a newsletter for parents helps you creatively advocate for your role while also establishing trust and building a positive relationship  with parents. 

A parent newsletter can include information about monthly initiatives the school is hosting, character traits of the month, monthly tips, etc. This is a simple way to advocate for the importance of your role and educate parents on the services you provide.

If you are new to writing a parent newsletter, here are some things to keep in mind!

What to Include in a School Counseling Newsletter:

1. Any school-wide initiatives taking place

2. Monthly themes for your classroom guidance lessons

3. Social-emotional skill or character trait

4. Tips for families on how to support their child at home

5. Counselor contact information

How to Write a Newsletter for Parents

Writing a newsletter for parents doesn’t have to be complicated or require hours of extra work! I love to use Canva templates to create a monthly newsletter template that I can reuse each month, changing the relevant information. Teachers and school counselors can get Canva for free with their school email! 

If creating another resource during your prep period, or on the weekend, is something that you just don’t have the capacity for, I completely understand! As part of IMPACT, my school counselor membership, I provide monthly newsletters that are completely done for you and ready to send to families!

A parent newsletter from a school counselor with relevant information about their child's school counseling services.
Each newsletter provides information that is research-backed, counselor-approved, and comes with editable versions so you can make it your own. Just plug in your info, hit send, and know you’re keeping families in the loop, without having to start from scratch.
A parent newsletter from a school counselor that is customizable. The school counselor can edit the newsletter before sending to students' parents.

Join IMPACT: Your All-in-One Counseling Support System

bright-futures-counseling-membership
Impact is my monthly school counselor membership that contains everything you need to feel empowered in serving your students best! 

Inside IMPACT, you get access to hundreds of school counseling resources, monthly PD opportunities with PD certificates, newsletters, and the community you need to help you make the biggest impact at your school yet! 

Final Thoughts: You’re Already Making an Impact

As a school counselor, you wear many hats, and being a strong communicator is one of your most powerful roles.

Sending a monthly parent newsletter may feel like a small step, but it creates a ripple effect of connection, understanding, and trust. It shows families what you’re teaching, why it matters, and how they can support their child’s growth beyond the classroom walls.

Start simple. Be consistent. And don’t forget — you don’t have to do it alone. Whether you DIY your newsletter or grab the done-for-you versions inside IMPACT, know that you’re building something meaningful with every word you send home.